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Best not to sell before you earn and establish trust.An inspiration to any email marketing professional.Surfstitch's ecommerce welcome email Welcome!Surfstitch deliberately use inclusive language in their email series.Its all about audience-first, ecommerce-second for menswear.By outlining 5 distinct size and styles, subscribers can feel confident if they buy without trialing, they can still nail the right fit.Act like you're finally meeting a long lost friend.The brand is passionate about changing womens attitudes towards physical beauty, and their decision to use untouched, natural images of everyday women to model their products has helped them build a tribe of loyal and passionate brand fans.The email also displays a collection of logos from trusted mainstream media publications that have featured Brooklinen.Crown Caliber's ecommerce welcome email Compared to other luxury brands, the Crown Caliber use a personal approach to help establish a trusting connection.Don't settle for the generic 20 off discount code.
No matter the blurb you use in your welcome email, its the visuals your subscribers remember.